Download Free Ebook pdf SEO – From Beginner to Boffin
Description
The Author would like to remind everyone that Google is a piece of software that cant read, cant determine the web users lifestyle and certainly cant dance. This book (hopefully) blows apart the myths and legends that are supported by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts. Please do not be put off by the fact that the author has a Physics degree and can code in over ten computer languages. He has made a valiant effort to start at the beginning so that everyone who owns a website will know, by the end of the book, how, what and when as regards changing the parts of their site that Google likes best.
Content
- Introduction
- Search Engine Optimisation IS a Science
- About the Author
- Google isn’t that Bright
- SEO Theories and Practice
- Keyword and Competitor Research
- Content Remains King
- Tagging Up
- Site Maps
- Linking
- Split-testing and Measuring
- Best Practice
- Technical SEO and Workflow
- Content
- Page Titles and Metas
- Title Tags
- Site Maps
- Links
- Coding Validation
- Alt-tags
- Conversions
- Dynamic Websites
- Platform Specific
- Joomla
- Wordpress
- Drupal
- Magento
- Others
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